Square Enix returns down but not out as a franchise store sales

by James ransom-Wiley on November 5, 2010 12: 15 AM if you think we are going to explain that mess scribbles above--fuggedaboutit! What we understand by Square Enix six-month financial report (April-September 2010) is rather small net income: ¥ 1.723 billion ($ 21.4 million). Although any company will pocket change for loss of profit, Square Enix, really down 36% from the same period last year and software sales in the first half of this fiscal year have relied on heavily "contribution of profitable sales of main chapters, moved in March"--in other words: Final Fantasy XIII picked up the slack.

And who were slackers? Square Enix have identified five main title, released during the period:

Finally Square Enix heralded recent partnership with a Chinese online game publisher Shanda games;It shows two of the three strategies set forth the company's growth: globalization and becomes the Network Center.As in the third? Square Enix's three-pronged attack also stresses "strengthening our own KP. so when the next Final Fantasy goes again?

[Image: year-over-year comparison of monthly revenues from existing outlets; source: Square Enix]